Today, SAP and NetBase announced that SAP will resell NetBase solutions as the SAP® Social Media Analytics application by NetBase. What does this mean? According to the announcement: “SAP Social Media Analytics is a cloud-based solution that is able to process more than 95 million social media posts per day. It uses an advanced natural … Continue reading SAP moves to social media analysis with NetBase partnership
I was speaking to a client the other day. This company was very excited about tracking its brand using one of the many listening posts out on the market. As I sat listening to him, I couldn’t help but think that a) it was nice that his company could get its feet wet in social … Continue reading What about Analytics in Social Media monitoring?
Over the past several weeks, I’ve been briefed by a number of text analytics vendors and companies in partnership with text analytics vendors about syndicated services that make use of text analytics. Of course, syndicated services such as brand monitoring and news services that make use this technology to some degree have been around for … Continue reading Syndicating Text Analytics