predictive modeling
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For more years than I like to admit, I have been focused on the importance of managing data so that it helps companies anticipate changes and therefore be prepared to take proactive action. Therefore, as I watched the market for predictive analytics really emerge I thought it was important to provide customers with a holistic
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There has been a lot of discussion recently around advanced analytics. I’d like to throw my definition into the rink. I spent many years at Bell Laboratories in the late 1980s and 1990s deploying what I would call advanced analytics. This included utilizing statistical and mathematical models to understand customer behavior, predict retention, or analyze
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Advanced Analytics was a big topic at the IBM IOD conference last week. As part of this, predictive analytics was again an important piece of the story along with other advanced analytics capabilities IBM has developed or is in the process of developing to support optimization. These include Big Insights (for big data), analyzing data
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There has been a lot of excitement in the market recently around business analytics in general and specifically around predictive analytics. The promise of moving away from the typical rear view mirror approach to a predictive, anticipatory approach is a very compelling value proposition. But, just how can this be done? Predictive models are complex.
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I just got back from the IBM Information on Demand (IOD) conference in Las Vegas. A key message was that the future is in analytics and predictive analytics at that. IBM has already invested $12B ($8B acquisitions, $4B organic growth) in analytics since 2005. Its recent purchase of SPSS has enabled the company to put
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I recently had the chance to get an update on what SPSS is up to in text analytics. It was an interesting conversation for several reasons: First, it highlighted an important point about text analytics – which we know but is worth repeating – which is that the analysis of unstructured data can be
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Several weeks ago, Hurwitz & Associates deployed a short survey entitled, “Four questions about innovations in analysis”. Well, the results and they are quite interesting! THE SURVEY First, a few words about the survey itself and who responded to the survey. We wanted to make the survey short and sweet. We were
Fern Halper's data makes the world go 'round 