SPSS – Fern Halper's data makes the world go 'round

October 28, 2009

Is it Possible to Make Predictive Analytics Pervasive?

I just got back from the IBM Information on Demand (IOD) conference in Las Vegas. A key message was that the future is in analytics and predictive analytics at that. IBM has already invested $12B ($8B acquisitions, $4B organic growth) in analytics since 2005. Its recent purchase of SPSS has enabled the company to put

Four reasons why the time is right for IBM to tackle Advanced Analytics

IBM has dominated a good deal of the news in the business analytics world, recently. On Friday, it completed the purchase of SPSS and solidified its position in predictive analytics. This is certainly the biggest leg of a recent three-prong attack on the analytics market that also includes: Purchasing Red Pill. Red Pill is a

Text Analytics and the Predictive Enterprise

I recently had the chance to get an update on what SPSS is up to in text analytics. It was an interesting conversation for several reasons: First, it highlighted an important point about text analytics – which we know but is worth repeating – which is that the analysis of unstructured data can be