I just finished testing two low cost (<$50.00/mo) social media monitoring tools. They were both easy to use with clean user interfaces. Both had some nice features, especially around reaching back out to people making comments in social media. However, running these two services side by side brought home some issues with these kinds of… Continue reading Five basic questions to ask before leaping into low cost social media monitoring
Category: data analysis
Five Analytics Predictions for 2011
In 2011 analytics will take center stage as a key trend because companies are at a tipping point with the volume of data they have and their urgent need to do something about it. So, with 2010 now past and 2011 to look forward to, I wanted to take the opportunity to submit my predictions… Continue reading Five Analytics Predictions for 2011
What is advanced analytics?
There has been a lot of discussion recently around advanced analytics. I'd like to throw my definition into the rink. I spent many years at Bell Laboratories in the late 1980s and 1990s deploying what I would call advanced analytics. This included utilizing statistical and mathematical models to understand customer behavior, predict retention, or analyze… Continue reading What is advanced analytics?
Advanced Analytics and the skills needed to make it happen: Takeaways from IBM IOD
Advanced Analytics was a big topic at the IBM IOD conference last week. As part of this, predictive analytics was again an important piece of the story along with other advanced analytics capabilities IBM has developed or is in the process of developing to support optimization. These include Big Insights (for big data), analyzing data… Continue reading Advanced Analytics and the skills needed to make it happen: Takeaways from IBM IOD
Who is using advanced analytics?
Advanced analytics is currently a hot topic among businesses, but who is actually using it and why? What are the challenges and benefits to those companies that are using advanced analytics? And, what is keeping some companies from exploring this technology? Hurwitz & Associates would like your help in answering a short (5 min) survey… Continue reading Who is using advanced analytics?
Analyzing Big Data
The term “Big Data” has gained popularity over the past 12-24 months as a) amounts of data available to companies continually increase and b) technologies have emerged to more effectively manage this data. Of course, large volumes of data have been around for a long time. For example, I worked in the telecommunications industry for… Continue reading Analyzing Big Data
Social Network Analysis: What is it and why should we care?
When most people think of social networks they think of Facebook and Twitter, but social network analysis has its roots in psychology, sociology, anthropology and math (see Scott, John Social Network Analysis for more details). The phrase has a number of different definitions, depending on the discipline you’re interested in, but for the purposes of… Continue reading Social Network Analysis: What is it and why should we care?
My Take on the SAS Analyst Conference
I just got back from the SAS analyst event that was held in Steamboat Springs, Colorado. It was a great meeting. Here are some of the themes I heard over the few days I was there: SAS is a unique place to work. Consider the following: SAS revenue per employee is somewhat lower than the… Continue reading My Take on the SAS Analyst Conference
Five Predictions for Advanced Analytics in 2010
With 2010 now upon us, I wanted to take the opportunity to talk about five advanced analytics technology trends that will take flight this year. Some of these are up in the clouds, some down to earth. Text Analytics: Analyzing unstructured text will continue to be a hot area for companies. Vendors in this space… Continue reading Five Predictions for Advanced Analytics in 2010
Operationalizing Predictive Analytics
There has been a lot of excitement in the market recently around business analytics in general and specifically around predictive analytics. The promise of moving away from the typical rear view mirror approach to a predictive, anticipatory approach is a very compelling value proposition. But, just how can this be done? Predictive models are complex. … Continue reading Operationalizing Predictive Analytics