Last week I had the unfortunate experience of trying to deal with American Airlines regarding some travel arrangements via its Advantage help desk. I literally spent hours on the phone trying to get to the right person. I won’t bore you with the details of my experience, however I did want to talk about how … Continue reading Closing the loop in customer experience management: When it doesn’t work
Today, SAP and NetBase announced that SAP will resell NetBase solutions as the SAP® Social Media Analytics application by NetBase. What does this mean? According to the announcement: “SAP Social Media Analytics is a cloud-based solution that is able to process more than 95 million social media posts per day. It uses an advanced natural … Continue reading SAP moves to social media analysis with NetBase partnership
I am often asked whether it is the vendors or the end users who are driving the Big Data market. I usually reply that both are. There are early adopters of any technology that push the vendors to evolve their own products and services. The vendors then show other companies what can be done with … Continue reading Four Vendor Views on Big Data and Big Data Analytics Part 1: Attensity
I just finished testing two low cost (<$50.00/mo) social media monitoring tools. They were both easy to use with clean user interfaces. Both had some nice features, especially around reaching back out to people making comments in social media. However, running these two services side by side brought home some issues with these kinds of … Continue reading Five basic questions to ask before leaping into low cost social media monitoring
In 2011 analytics will take center stage as a key trend because companies are at a tipping point with the volume of data they have and their urgent need to do something about it. So, with 2010 now past and 2011 to look forward to, I wanted to take the opportunity to submit my predictions … Continue reading Five Analytics Predictions for 2011
No one really knows Google’s page ranking algorithm. However, Search Engine Optimization (SEO) companies try hard to get you to spend money with them in order to increase your page rank and results within a search engine (Search Engine Results Page or SERP). I had a very interesting conversation with Shawn Bishop, CEO of RankPay … Continue reading Can You Increase Your Website Rank?
I was speaking to a client the other day. This company was very excited about tracking its brand using one of the many listening posts out on the market. As I sat listening to him, I couldn’t help but think that a) it was nice that his company could get its feet wet in social … Continue reading What about Analytics in Social Media monitoring?