Fern Halper is director of TDWI Research for advanced analytics, focusing on predictive analytics, IoT, text analytics, cloud computing, and other “big data” analytics approaches. She has more than 20 years of experience in data and business analysis, and has published numerous articles on data mining and information technology. Halper is co-author of “for Dummies” books on cloud computing, hybrid cloud, and Big Data for Dummies. She has been a partner at industry analyst firm Hurwitz & Associates and a lead analyst for AT&T Bell Labs. Her Ph.D. is from Texas A&M University. You can reach her at email@example.com. My opinions are my own.